SEO levels the playing field. You don’t need the biggest budget — you need consistent, smart optimisation that matches how people search.

Focus on Local Intent

Optimise for “near me” and city modifiers: “electrician Darlington”. Keep NAP (Name, Address, Phone) consistent and build local citations.

Content That Answers Real Questions

Publish helpful pages: pricing, FAQs, service areas, and blog posts that address common customer queries.

Trust Signals

Collect reviews, showcase case studies, and add clear contact details. These increase click‑throughs and conversions.

Technical Health

Mobile‑friendly layout, fast speed, clean URL structure, and schema.org markup help search engines understand your site.

Why It Compounds

Unlike ads, SEO keeps delivering. Each article can rank for dozens of keywords, bringing steady traffic over time.

Starter plan: fix technical issues, optimise top pages, set up GBP, and publish 1–2 useful posts per month.