5 Website Mistakes Local Businesses Make

Your website is often the first impression. If it’s slow, confusing or dated, visitors leave. Here are the top mistakes we see — and how to fix them fast.

1) Not Mobile-Friendly

Most local searches are on phones. If your layout breaks or text is tiny, customers bounce. Use a responsive framework and test on real devices.

2) Slow Loading Times

Every extra second costs conversions. Compress images, preload fonts, defer non-critical scripts, and use caching/CDN.

3) Weak Calls‑to‑Action

Make the next step obvious: “Book a call”, “Get a quote”, “Order now”. Repeat CTAs in the hero, mid‑page and footer.

4) Outdated Design

Cluttered pages and mismatched fonts erode trust. Embrace whitespace, clear hierarchy, and consistent brand colours.

5) No SEO Foundation

Set proper titles, meta descriptions, headings, alt text, and add a Google Business Profile. Target local keywords like “service + Darlington”.

Quick win: Audit your site with Lighthouse, fix the top issues, and add a clear CTA to every page.